Emphasis is a design technique that can be used to draw attention to a particular element on a page. You might want to put focus on a photo, a piece of text, or memorabilia. The use of the emphasis principle can make a design more dynamic and interesting. It can also help to guide the viewer’s eye through a design and to create a sense of priority. When used correctly, the emphasis principle can add visual interest and impact to a design. Let's look at a few different ways that you can go about adding emphasis to your scrapbook pages.