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Susan Ewart

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Posts posted by Susan Ewart

  1. We need to remember this isn't our company, with our biases and what we do with PSP.  We are being tasked like advertising execs.  We are working for Scrapbook Campus to come up with a slogan about the membership to entice someone to join.   Everyone knows what scrapbooking is, so I think it's important.  Not everyone knows the term "digital layout", "compositing", "pages" or whatever other terms these creations are called.  I never knew the terms before I started this, if I had known them I'd have found the campus years earlier.  I was looking up photo editing.  What I really wanted was what I found in the layouts in the Campus.
  2. Okay, Campus students (that's all of us).  Let's have a challenge!

     

    Start with the Phrase:

     

    Scrapbook Campus.....   (this cant change)

     

    then add a tag line:

     

    ...learn various styles of digital layout and design  (go wild on this one!)

     

    This one is not great, just an example.  Dont fix what's not broken, it's easy to tell someone to "rebrand" but it's really hard (and expensive) for a company that has being in business a long time to actually rebrand.  Why not try to build on what is good, and remember, the workshops and tutorials are scrapbook based, shouldn't that reflect in the name?

     

    Any takers in this challenge?  I know how creative (and good with words) you all are, lets have some fun with this.

     

     

  3. I also meant to add.  Don't ever doubt your marketing thus far.  Think of it as growing and evolving, just like we all and everything else in life does.  Never doubt it.  The scope of your Scrapbook Campus website is far beyond any other "learning" website I have belonged to.  Your personal support for each and every one of us when we need it is unparalleled.  Look at where you started and look at you now.  You should be thinking, "Wow, I did this!"  and not be doubting, cause what you have made is nothing less than amazing.
  4. Wow, I haven't check into this forum for a bit.  A lot to digest.

     

    I like the name Scrapbook Campus.  I agree with so many of your thoughts, and Sue, absolutely, I agree.  This name is special to me as well.  No, I am not a scrapbooker, but I did work at many shows ("crops" they were called) for a retailer and have been a papermaker, bookbinder,paper artist in the past.  Even in my silversmithing and glass fusing days I marveled at the what great amount of the tools the scrapbook industry as brought to us.  So while, I am not a scrapbooker perse, I greatly appreciate the ones who are and are grateful for what they have brought to the craft world (all types of craft mediums).

     

    I found the Scrapbook Campus because I was wanting to learn how to use PSP for photo editing only.  I was way too narrow minded and the Campus opened me up to a whole new world I never thought possible.  Learning through following a scrapbook layout style is fabulous because you work through techniques and build a finished product.  Just because I learned under the guise of scrapbooking doesn't mean I'm not creative enough to take those techniques into another style.  As an example.  I watch a lot of tutorials on portrait and fashion photography. I am not or never will be a people photographer, but,  Light is Light and what I learned there I can take to my studio, or outside and apply the same techniques.  Just like you can do with what you learned in the Campus.  BTW...look at your local flyers and newspapers these days, they are adding shadows that they they never did before...that is thanks to one of the biggest craft industries there is, scrapbooking.

     

    I say, keep the name, you've worked years on that branding.  And use the phrases you've found here for marketing  going forward.  I have really enjoyed reading everyone's phrases especially Sharla and Suzy's.  Good job.  Why/when did Scrapbooking get such a bad name.

     

    My name is Susan Ewart and I am a Digital Scrapbooker!

  5. Ann, this is hilarious.  My husband was building me a better computer and he had it offline while doing it.  When it was finished he turned it on and let Microsoft do all the updates.  MS Office (therefore MSWord) stopped working!  Turns out they put a patch in for something and  a whole lot of people couldn't use MS Office.  I'll have to hear the story tomorrow, but he did text me to tell me he was a computer God!

     

    I love this kind of humour.  thanks for the laugh.

  6. Ann, great layouts.  I never heard of that wild cat.  It really looks like a domestic cat, funny how the smallest is the fiercest. I do know of the Big Cat Rescue, great organization.  This guy so cute I'd still want to pick him up and cuddle him.....not sure I'd survive it though.

     

    Love the quote on the calendar.  I like that actress, she is good in anything she does.  Very cool use of the swirly part, works very well for the time period of the show.

  7. Of course Ann, I don't mind.  It actually came from this Auto Lube shop that puts up a funny quote on their sign board.  Some of them are so funny.  I drove by and had to keep saying it over and over until I got home to write it down.

     

    Another funny one this week for Halloween:  I tried to tease a Vampire yesterday.....he didnt bite!  ?

     

    And my all time favorite:  I was looking through the blinds at my neighbour....he's so creepy.

     

    I wished I had taken pictures of them, there is a new one every month and a different ones for special occasions.

     

    Corrie and Jannette, I hope your loved ones (and you Corrie), are getting better.  Being sick and trying to rehab is not a good combination.

  8. OMG Carole, I noticed I missed something and did an edit on my post and guess what, it's gone again.  Computers hate me.

     

    This might have to do with I switched from Edge to Chrome.  Edge has been evil and does so much in the background and slowed my system down.  It is completely gone from my computer now.

     

     

  9. Lab 6-3

    Multiple Scallops

    Scalloped Shape

    Translucent Envelope

    The background is the photo itself.  On one layout I added a " outer space" layer on top of the background and reduced the opacity and used the eraser tool to erase any "space" from the surface of the moon.  (looking forward to the next masterclass to see ways of blending that I would have liked to have done instead).  the second layout is black, the photo itself.  I made selections and flood filled them to make the frames around the moon.  And thank goodness for tutorials, I found two on putting text on a path.  I learned how to get the word "coupon" to be going in the reverse direction.  Thank you Carole for those tut's.

     

    Moon photo and all elements are mine (except the space layer; NASA Hubble photo's). Fonts from Creative Fabrica: Anola Space, Heart's Owner, Spaceline and  Wonderia.

     

    large.2127562175_Lab6-3MoonBootsCafe-space-600.jpg.9c4c2601c20379dcc263fb811e1705bc.jpg

     

    large.574953600_Lab6-3MoonBootsCafe-Blk-

  10. I get that Corrie, it's hard enough to think up slogans in your own language let alone trying to translate it to another language.  I watch a lot of Korean Series and the subtitles are often quite humorous.  Even funnier is when they actually use an English word and turn to my husband and tell him I think I can understand Korean now.

     

    All the slogans are really well thought out and I think they can be used in many areas and for different purposes, good to the have lots of choices for the right situations.

  11. "If you are stuck...there's a tutorial for that"  a play on "there's an app for that.

     

    which is what I'm doing now, text on an ellipse path that I want the bottom to have a curved word going in the right direction.  I found two that I'm about to watch. I got the words across the top and now to get the word across the bottom in the right direction.

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